Ataxo / Products and Services / PPC campaign management / PPC Audit

PPC audit

“Is your PPC campaign really efficient?”

Do you run a PPC campaign on your own, or through a professional agency and you need to verify whether its potential is fully utilised and the campaign brings the maximum revenues and return on investments? Do you feel that results of your campaign are stagnating and you do not want to get to further investments without prediction of expected benefits?

PPC Audit will bring to you comprehensive insight into the status of your PPC campaign as regards the pricing, business performance of keywords and ad groups and comparison with defined objectives.

What will you acquire through PPC Audit?

• Possibility to increase performance of your existing PPC campaign and thus also its profitability
• Comprehensive evaluation of the level and quality with which the current campaign is set up
• Identification of weak points; suggestions of changes
• Quantification of not yet utilised potential of the campaign
• Proposals for modifications and optimisation of the campaign

If you use Google Analytics to measure performance, our specialists will provide you with valuable information based on an analysis of the following data:

• traffic quality
• performance of individual traffic sources according to your goals
• e-commerce
• opportunities for improving
• they will recommend Google Analytics setting and possibilities of their further usage

What steps do we carry out in the PPC Audit to improve the quality of your campaign?  

• We will analyse in detail the settings of the campaign logical structure, its scope and compliance with defined objectives
• We will assess the quality of texts and their relevance and business performance with individual keywords
• We will analyse price offers in individual ad groups and propose modifications in order to maximise the campaign potential
• We will assess the groups of keywords that utilise the budget efficiently
• We will propose solution for better targeting of the campaign
• We will check the correctness of the campaign budget settings and of results measuring
• We will summarise all the findings in detailed final report that will contain also recommendations for further development of the PPC campaign

How much is the PPC Audit?

We will set the price for you individually, based on the scope and objectives of your campaign.

Contact us, we will be pleased to advise you and prepare the offer according to your needs.