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Google Analytics and performance measuring

Measuring of user behaviour and website business performance is a key factor for a successful business and marketing presentation of any company on the Internet. Neither evaluation of business objectives nor increasing of the company performance and potential is not possible without proper monitoring and measuring of data.   

Google Analytics

Google Analytics is a web analytic tool designed to cover these needs completely. It is used to measure and optimise website goals. The possibility to monitor electronic commerce results through which Google Analytics become one of the decisive tools to maximise web business success is especially important.

To use Google Analytics, a several-line code needs to be implemented into the page source code. The advantage is that the implementation is simple. Google Analytics code allows a number of adjustments that can cover most of the demands we may require from web analytic tool. It’s reliability together with other Google services (especially AdWords) is also an undoubted advantage. 

We use Google Analytics in SEO especially for search terms analyses through which users come to sites from Google search results. Through metrics the tool provides, the keywords’ relevance is evaluated and it is consequently used for optimisation. Eventual errors discouraging users from meeting the objective may be detected by setting goals and a conversion path.       

In PPC, it may also be used in many ways. From monitoring of individual adds success, through the overall PPC campaigns performance to the campaign optimisation with respect to the maximisation of revenue from electronic trade and evaluation of investment return.

Our SEO and performance PPC campaign specialists are certified users of Google Analytics tool who have been awarded with Google Analytics Individual Qualification (GAIQ) by Google after successful testing.