Ataxo / Our offer / National Brands / Do you wish to transfer to CPA advertising model?

Do you need to transfer your campaign to the Cost-Per-Acquisition model?

The Internet plays a significant role in your marketing mix. You perceive it not only as an advertising medium but also as a potential distribution channel. You have sophisticated web pages and work with them in an active way in order for them to help you to win customers and you invest large sums of money in online advertising. With the increasing pressure on effectiveness of marketing activities, it is crucial for you to measure the return on investment and to expend funds as efficiently as possible.

If you use PPC advertising in the long-term, maybe it is time to consider the progressive advertising  CPA (Cost-Per-Acquisition) model.

Unlike the classical model, where the aim is to attract the largest number of relevant visitors to your web at a minimum price or optimising the campaign to conversions, the aim of the CPA model is only the commission for realized activities on the web, such as e-mail registration, sending an order, viewing a presentation or video, or downloading a file with discount coupons. The CPA model is also suitable for testing an advertisement in case of larger campaigns using different online models or testing the affiliate marketing concept.

It is very time consuming to set up and administer such campaign. You have to actively participate in its continuous optimisation in order to seek the expected performance. Measuring the results is also complicated and time-consuming. Therefore, you need a reliable partner who will participate in the campaign performance with you and his motivation will be the same as yours – to increase the real yield of the campaign and therefore your income.

The CPA advertising campaign model means investing funds in professional administration. However, if you look for a way to minimize the financial risks and pay only for activities performed by the visitor, it is a suitable solution which helps even increase the brand awareness in general.

Just take a look at our offer or contact us right away. We will advise you on how to start with CPA advertising.