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Do you need an e-mail campaign?

No matter how elaborated is your web, a certain number of visitors cannot be persuaded to make their purchase at the first visit. You may also need to increase the loyalty of your customers. Or you want to attract new customers from brand new sources.

E-mail marketing is just the right one for these purposes: unlike standard direct marketing sent by post the e-mail marketing requires minimum production cost, printing is dropped out, there is no postage… compared to other forms of addressing customers the e-mail campaigns have very high return on investment, can be prepared very quickly and also their impact is very fast and measurable. You can immediately see the number of messages that were read and how they are reflected in orders, registrations, enquiries, etc.

However, even the e-mail marketing has its difficulties. It is necessary to realise that by sending an e-mail you are stepping into the privacy of recipients and thus it is necessary to be subjectively useful for them, otherwise this is a sheer intrusion. Equally the discount as well as interesting content may be useful for recipients. Familiar problems of e-mail marketing include also sending them to non-registered users, the so-called spam, different technical problems such as coding error, e-mails that are too large or insufficient protection of recipient´s privacy. You must also be cautious about overloading of mail servers and the network. In the end the campaign evaluation is waiting to be done by you. Are you able to find out whether it was successful, to what extent it succeeded and how many people responded to the campaign – and how?

E-mail marketing requires time and also knowledge. Yet, if done correctly, this is an efficient and fast method to impact on a large number of potential clients and increase sales or customer loyalty. This is a suitable method how to attain the maximum with a limited budget.

If you are interested we will take you through every step of this marketing discipline. Look what we can offer to you or contact us straight away.