Ataxo / Our offer / Agencies and Large Partners / Do you need more effective e-mail campaigns?

Do you need to make the e-mail campaigns for your clients more effective?

If you are a PR or advertising agency or a marketing consultancy company you probably feel that also the marketing budgets of clients are under pressure in difficult economic situation. Every marketing activity has to be justified and must have also the expected benefits clearly defined.

E-mail marketing ranks among the methods for which the return on campaign can be quite easily determined. That is why the clients require it – ROI can be easily tracked and if the e-mail marketing is performed appropriately then its rate of return is very favourable. Campaign can be quickly prepared, well tested and it is also well-measurable. Moreover, e-mail marketing is an interactive method, it contributes not only to the growth of sales but also to the customer loyalty increase. In addition it provides feedback and multiple data for other campaigns performed through different means.

E-mail marketing offer may enhance your portfolio for the existing as well as new customers and thus gives you the opportunity for further growth.

Yet the professional e-mail marketing has its pitfalls. Much like in other types of communication you have to know precisely what you want to convey, how it shall be done and what you want to achieve. Technical matters also require your attention: it is necessary to ensure that e-mails will be displayed in different e-mail clients or browsers, provide for their deliverability and handle anti-spam filters. You must be also cautious about overloading of mail servers and the network. And you also need technical means to measure the course of the campaign.

If you do not want or cannot spend your time and effort on all aspects of e-mail campaigns we can help you. We are the online marketing specialist and together with our affiliated company Ataxo Interactive we developed instruments that improve efficiency of sending the e-mails and also monitoring of the campaign progress. We will simplify for you the creation, sending and also measuring processes so that you can concentrate on the main content of the message or on appropriate response to the campaign results.

Contact us.