Ataxo / Our offer / Agencies and Large Partners / Do your clients wish to transfer to the CPA model?

Do your clients wish to transfer their campaign to the CPA model?

You have clients or partners who do not perceive the Internet as an advertising medium only but also as one of their distribution channels. The PPC-type Internet advertising plays a significant role in their budget in the long term.

Your clients may currently have made significant reductions of their budgets, showing unwillingness to pay for anything which does not bring them an immediate profit. They do not want to pay for higher traffic on their website but only for realized orders, submitted contact information or downloaded files. In such case, it is time to consider the CPA – Cost Per Acquisition advertising model. This model is also suitable if the client wishes to start developing affiliate marketing. When running a CPA campaign, the client pays only for realized and previously defined activities on the web.

However, CPA campaign's administration is very time consuming. It is not only about its preparation and launch but in particular, it is about monitoring, measuring and subsequent optimization. When applying this model, the agency's reward depends on the actual campaign efficiency, whereas the conditions for success are highly professional tools, experience and motivation of the staff.

We can help you. We specialize in online marketing. PPC advertising is our daily bread and therefore we have gained a lot of valuable experience. Based on everyday practice and with the help of our subsidiary division Ataxo Interactive, we have also developed tools allowing us to administrate PPC campaigns in a higher quality, faster and more effectively.

Just take a look at our offer and contact us. We will find solutions beneficial for you and your clients.